1. Everyone Likes to Consume Information Differently
There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives. No matter what you sell, your basic content creation goals will all boil down to educating a targeted audience.
When you just write content on your blog, you are only catering to read-write learners. By creating video content, you will also be catering to visual and auditory learners. If your videos include easy instructions that people can follow along with, you can even tap into the kinesthetic learners who like a more hands-on approach to learning.
By incorporating video productions into your content, you will attract content consumers who love video. You can even get the best of different worlds by transcribing your video in text beneath the video on a blog post. This will give read-write learners something to enjoy and help with the search engine optimization of the page accompanying the video. You could also scrape the audio portion of your video and turn that into a downloadable MP3 or podcast for iTunes for auditory-only learners.
2. Google Loves Video
It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn't convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results - they incorporate video results as well. Imagine, for example, if a business that sold tires ranked as the #3 or #4 result for how to change a tire with a helpful video.
3. Video Is Easy to Share
Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your videos on their blog, Facebook page, or other social media account. This means that if you create a great message with your video, you don't have to make it your life's mission to share the video. After a little promotion by your business, you could have others promoting it for you!
Promoting your own video isn't necessarily that hard either. Easy ways to start the sharing process on with your own audience includes adding it to your own website, blog content, Facebook page, or Google+ page. The more times a video is shared, liked, and commented upon on networks like YouTube, the more likely it is to come up in search results and gain viral popularity.
The Best Part About Video
What's the best part about video production? If you're not a fan of writing content, then creating videos for your business could be a great alternative. Once you get the hang of it, videos could become an essential part of your overall online marketing strategy.